About Jacky Phung
Creating Confidence Through Personal Style
My Why
Why do I do what I do? The answer is simple. I recognize that I have a few gifts not everyone has—a creative eye, a burning passion, and extensive experience that lets me have fun with style and fashion. Over the past 30+ years, I’ve learned countless lessons and love sharing those insights with others. It’s fulfilling to serve, to elevate people’s lives, and to spark fresh ideas. Let’s chat about style!
From this foundation, we shouldn’t feel limited or unduly influenced by external factors when it comes to our style and how we feel. My goal is to support and coach you—never to sell you—so you can uncover your authentic self and personal style. I’ve invested decades discovering what works and developing a mindset that helps people find their style, fashion, and sense of empowerment. Think of me as the David Goggins of fashion: I practice what I preach, and I’ve devoted countless hours to becoming an expert. I’m here to help you feel like your most unstoppable self.
My passion
Elevating peoples best self.
My mission
My Vision
To revolutionize how people approach personal style by creating a world where everyone feels empowered to express their authentic self through clothing.
My Background
- b-com degree in finance.
- grade 2-3, 7 years old, discovered passion for clothing and style.
A turning point for me came in seventh grade when I was teased about my clothes. I vowed then that I would never be ridiculed for what I wore again. I wanted to fit in, so I used clothing as a tool to do just that. Over time, this desire grew into a passion for helping others. I’ve bought so many clothes throughout my life that I’ve learned countless lessons in style and fashion—truly hands-on experience spanning over 30 years.
Your style is what makes you feel and look your best. I don’t believe in putting people into a style “box.” Instead, I focus on helping you discover and embrace your own unique style.
I help you save time by preventing you from wasting it on choosing what to wear. After all, thirty minutes a day adds up quickly. Most people don’t enjoy sifting through clothes, so I’ll help you add fundamental pieces to your wardrobe. That way, you won’t have to wonder what to wear, how to wear it, or whether it looks good.
Instead, you can spend time doing what you truly love—being with family and friends—rather than staring at your closet.
My journey in fashion spans over three decades, driven by an innate creativity and passionate dedication to the art of personal style. What sets me apart isn’t just my eye for fashion – it’s my commitment to empowering others through their style journey. Every insight I’ve gained, every lesson I’ve learned, serves a greater purpose: helping you unlock your full potential through authentic self-expression.
I believe style should be liberating, not limiting. As your style coach, I’m not here to sell you a predetermined look or follow fleeting trends. Instead, I’m here to guide you toward discovering your unique voice in fashion. Think of me as your personal style mentor, combining years of hands-on experience with a deep understanding of how clothing can transform not just how you look, but how you feel and perform in every aspect of your life.
Why buy from Jacky?
The fashion industry often focuses on selling products and services, dictating what you should wear for every occasion. That’s not what I do. Instead, I start by getting to know you—your goals, your motivations, and why you want to elevate yourself. Why do you want made-to-measure clothes? What do you hope to achieve? By understanding your “why,” we can create a solution that truly fits your lifestyle. That’s the difference. It’s a self-discovery process, and most of the industry doesn’t think this way.
What do you want to create for yourself? How do you want people to see you? What vibe do you want to give off? Who do you choose to be? What impression do you want to leave? I’ll help you find those answers and guide you toward made-to-measure clothes that reflect who you are.
My focus is always on YOU. The solution lies in discovering the person you choose to be, and the outcome is custom clothing tailored to your unique style. I’ll meet you wherever is most convenient, ensuring that everything is designed around you.
Why buy from Jacky?
WHAT PEOPLE SAY
